Rick Jordan Is Turning YCRM Into A Cyber Tech Powerhouse

Checkers
2 hours ago
3 min read

The most unique stories on the OTC market often emerge from significant transformations driven by dedicated leadership. Frequency Holdings Inc. (OTC: $YCRM), previously known as Yuengling’s Ice Cream Corp., exemplifies this, evolving steadily since Rick Jordan took control in late 2023. Jordan, an experienced cybersecurity entrepreneur and former advisor to the White House on cybersecurity, has methodically built Frequency into a strong development company positioned in critical high-potential technology markets.

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From the start, Jordan focused on inefficiencies in the $335 billion MSP industry. Most regional firms in this space still rely on outdated tools, inconsistent service, and labor-heavy models that don’t scale. Frequency’s core subsidiary, ReachOut Technology, acquires IT and cybersecurity firms generating between $500,000 and $2 million in revenue, mostly in overlooked local markets. After acquisition, these firms are integrated with ReachOut’s AI-enabled support stack and streamlined systems. Most portfolio companies double or even triple revenue within 12 to 24 months, with improved margins and reliable recurring income.

One layer to ReachOut’s automation advantage comes from its partnership with Neo AI, which led to the development of the first autonomous Level-1 technician. The system handles routine IT support tickets 35% faster than traditional methods and cuts overhead at the same time. For clients, this means more responsive service, tighter security, and lower monthly costs. For ReachOut, it unlocks operating scale without bloated headcount or infrastructure.

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Frequency also holds a stake in TRUSTLESS, a decentralized digital identity platform built on quantum-level encryption. TRUSTLESS serves a growing global market expected to reach $133.19 billion by 2030. It’s built to meet rising demand for secure, user-controlled identity systems in both business and government settings. In addition to the upside from its equity position, Frequency gains early access to the infrastructure and tools TRUSTLESS is building, which is undoubtedly an advantage it can apply across its operating brands.

Frequency’s recent financial performance underscores Jordan’s successful restructuring and desire to build a real enterprise. In 2024, the company posted $4.81 million in revenue and $4.4 million in net income, increasing gross profit by 146% year-over-year. Frequency achieved this after systematically removing millions of dollars of inherited liabilities and building profitability without reliance on external financing, which is nothing if not a testament to what quality leadership and precise execution can do.

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The company’s board now includes two prominent entrepreneurial figures. Kevin Harrington, widely known as an original Shark on ABC’s Shark Tank, has personally overseen businesses generating over $5 billion in cumulative sales. Joining him is David Meltzer, the former CEO of Leigh Steinberg Sports & Entertainment, the agency famously portrayed in the film Jerry Maguire. Meltzer, a media influencer who hosts Entrepreneur’s top-ranked podcast "The Playbook", offers Frequency extensive brand-building experience, broad market visibility, and deep capital market connections.

Looking ahead, multiple upcoming developments indicate Frequency’s clear trajectory. The company is currently awaiting approval from FINRA of its new ticker symbol, FRQN, as it aims to finalize its brand identity and signal a permanent shift towards technology leadership. Simultaneously, relocating its headquarters from Chicago to somewhere like Miami will embed Frequency within a vibrant, high-potential technology ecosystem. As these developments are underway, we are looking at Frequency’s imminent nationwide launch of its proprietary AI-driven sales platform that aims to fuel rapid organic expansion and further accelerate its successful acquisition pipeline.

Frequency Holdings maintains fewer than a billion shares in its float and has a market capitalization under $600,000, alongside nearly $5 million annually in revenues. Building on purposeful acquisitions, meaningful leadership investments, and clearly articulated expansion plans, Frequency Holdings Inc. is actively shaping the future of technological innovation within the OTC market and beyond.

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