GPOX: The $9M Company Rewiring America’s Supply Chain

GPO Plus (OTCQB: $GPOX) acquired Betterment Retail Solutions in 2023 for one specific reason: to crack the distribution problem in America's convenience store sector. Betterment was doing roughly $1.08 million annually when the deal closed, running a single warehouse in Lubbock servicing about 450 stores scattered across a massive territory stretching from Wyoming down through Texas and New Mexico. GPOX saw the model and knew it could scale, but first they had to rebuild the infrastructure from scratch.

The convenience channel is the largest retail network in the country with over 152,000 locations, but 63% of those stores are single-owner independents operating on razor-thin margins. Over 90,000 operators are trying to get the same pricing and service the big chains negotiate but simply can't because they lack the buying power when purchasing for just one location. That leaves the market served by thousands of small regional distributors operating with no scale and no technology. GPOX built a Direct Store Delivery system to consolidate that fragmented layer.

GPOX operates as a Group Purchasing Organization, aggregating the purchasing power of their network to negotiate vendor pricing and terms that independent operators cannot access on their own. The operational backbone is PRISM+, the proprietary AI platform handling route optimization and inventory forecasting across the entire network. This tech is a major part of what allowed GPOX to evolve from that single Lubbock warehouse into a hub-and-spoke architecture now spanning six regional hubs and mini-hubs. Each mini-hub supports 150 to 200 locations while the technology keeps overhead costs from scaling linearly with store count. The company invested $4.6 million into building this infrastructure over the last two years, and the financial results confirm the system works.

Revenue has grown from $1.08 million at acquisition to a current annualized run rate of approximately $6.3 million. That is a nearly 500% increase over thirty months that happened while gross margins expanded from roughly 15% to 28% as the AI-driven logistics improved efficiency. The most recent quarter delivered $1.51 million in revenue compared to $1.30 million the prior quarter, a 20% sequential jump that beat internal targets.

At the moment, GPOX services over 500 stores across 10 states with top-performing locations generating more than $4,000 monthly while the average sits around $1,000 per store. Interestingly enough, despite all this success, the company sits at a market cap of just under $9M (~1.5x sales) and the share price has more or less held steady between $0.08-$0.10 since July.

Not content to rest, CEO Brett Pojunis is targeting a massive expansion from 500 to 1,500 stores through a Vegas call center, direct outreach to regional chains, and a huge partnership with SurgePays (NASDAQ: $SURG) that opens access to 10,000+ locations. At the same time, new product programs, a beverage line, and private-label SKUs are rolling out to help hit the near-term goal of raising average monthly sales from $1,000 toward $1,500.

A new Austin mini-hub adds another layer to the team's ambitious vision. Once it's operational, the plan is to run it as a cash-and-carry wholesale location where retailers can walk in and buy inventory directly instead of waiting on a scheduled delivery. That turns the hub into a revenue generator on top of its logistics function and gives store owners who need product today a supplier who can meet their needs at a price they can afford.

GPOX spent the past two and a half years doing the hard part first: rebuilding a broken supply chain model, proving unit economics, and building the AI tech and infrastructure that most distributors never had the money or vision to attempt. Now the quiet phase is over. With PRISM+ running the logistics backbone, six hubs live, a national call center ramping, new product programs rolling out, and the SURG partnership opening the door to 10,000+ locations, the company is finally ready to make the big push everyone has always hoped it could.

Want to know more about GPOX? Use this link to tune in to the live interview happening on X tomorrow at noon hosted by @buffalofireside!

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