F Around and Find Out: All Things Web - Return on Investment Edition

Have you ever thought ‘Wow, websites are a waste of money! Who would want one of those?’ If so, you may be entitled to compensation for being a downright imbecile. 

Let’s be real - a website is an asset to a business. It’s a necessary tool to keep up with our evolving world. Whether your business is a start-up or a Fortune 500 company, investing in your website should be at the top of your priority list. Tracking your website’s return on investment (ROI) is an essential part of the longevity of your business. It indicates how well your user experience is and what areas you may need to focus more time on.

Here are three reasons to track your website’s ROI:

Specific Areas To Focus On

To make the most out of your site and provide users with the best experience possible, you have to be aware of where to invest more time, money, and resources. Accessing your website ROI will give you a deeper look into whether or not you need to improve the interface, content, or design/layout. 

Marketing Strategy 

Tracking your website ROI will allow you to determine if your strategy is as effective as anticipated. Think of your website as a way to improve lead generation and sales and increase income. While this depends on the type of website and the overall goals of the business, your ROI is a great way to determine if your current website is a profitable marketing tool.

Sustainability

Websites can be an expensive asset to develop, design, and maintain. The ROI of your site should be measured to ensure overall effectiveness and sustainability. For example, a progressive decline in your ROI over time may indicate that the users aren’t finding what they are looking for, the design doesn’t flow, the content is no longer relevant, etc. - which negatively impacts the sustainability of your site. Evaluating these key areas allows you to determine the cost of making improvements and set goals to stay on top of market trends, business needs, and user needs.

Remember that websites truly are investments. They have to be monitored and managed in order to produce the best results possible. Looking deeper into your website ROI is just the start of having a priceless asset. 

Spicy Agent M. is a contributor for Degen Magazine. Her interests include web content/all things websites, corgis, and hanging out in the corner. Follow her on Twitter for more: @SpicyAgentM