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  • Writer's pictureSpicy Agent M.

F Around and Find Out: All Things Web - Five Important Tips

Old Desktop Computer and Hardware

As a business owner, you should understand the importance of having a strong web presence and how to manage a website. A well-maintained, user-friendly, and functional website is critical for success. Here are five important web management tips:


Reliable Content Management System


The first and probably most important tip is to have a reliable content management system (CMS). A CMS is a software or platform that allows you to create and manage your website. Platforms such as WordPress or Adobe Experience Manager are examples of content management systems that are excellent for web management. Think of a CMS as a power supply to an entire city. Without it, a website is nothing. With it, a website can be successful. 


Security


Websites are huge investments and massive undertakings. Why not make sure you are as secure as possible? Invest in a reliable and secure email service that ensures the use of encryption when sending and receiving emails. This not only protects you, your business, and your website, but it protects your users as well. 


Finding a reliable hosting service is also crucial. Protecting your website from malicious attacks and ensuring the security of your user’s data is key. Hosting services, while expensive, typically come with SSL certificates that encrypt data sent between your website and your user’s browser, which means an overall secure experience. 


Web Maintenance


Web maintenance is more than just providing users with the latest and greatest. It’s an important chore for any website owner. Create a schedule that outlines when you will perform content audits. Doing this will reduce redundant content across the site, allow you to catch outdated content, and keep your site fresh. However, while performing any sort of web maintenance, it’s important to remember your end user. You want to make sure that anything displayed on the site is relevant to them and their needs.


Testing and Troubleshooting


Along with web maintenance comes testing and troubleshooting. This is where you go through and double-check that everything is still functioning as it was intended. Testing and troubleshooting allows you to address not only issues on the front end but also on the back end. It works out any technical problems and may even involve software updates. Doing this frequently ensures that your users have a positive experience.


Monitor Traffic


Monitoring traffic to ensure that your website is performing and operating at its best is crucial. Doing so allows you to monitor who is visiting your site, how they are getting there, and how long they are staying on your site. This allows you to optimize and tailor your content to ensure it’s reaching the right audience. Monitoring traffic also keeps track of any problems that may have popped up on your site, making it easier to correct errors.


Remember, first impressions last a lifetime. A well-maintained website leads to great first impressions with your users, drawing in more business. It’s a tedious task but will lead to great success over time. 


Spicy Agent M. is a contributor for Degen Magazine. Her interests include web content/all things websites, corgis, and hanging out in the corner. Follow her on Twitter for more: @SpicyAgentM

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