EAXR: The Only Public Pure-Play In A $7 Billion Market About To Explode

There's a problem that's been growing for over a decade, and most people don't realize how big it's gotten. A single negative article or an outdated mugshot can follow someone for years, showing up on the first page of Google results every time a potential employer or business partner runs a search. Ealixir Inc (OTCID: $EAXR) built a business around making that content disappear, using European privacy law to force search engines and publishers to remove the links that haunt their clients. The company was founded in Italy in 2018 by Enea Angelo Trevisan, who got the idea after his own reputation was damaged by negative Google results in 2012 and he couldn't find anyone who could fix it.

From the company's 2023 S-1 filing, EAXR charges roughly $1,500 per link through its core EAXR Removal service, with a money-back guarantee if they can't get it done. The company also runs NewsDelete at $25,000 for removing clients from financial blacklists like World-Check, Dow Jones Compliance, and LexisNexis, and EAXR Story packages running $50,000 to $150,000 for positive content creation through a network of 500 journalists across 30 countries. The highest-margin offering is EAXR Analytics, a monitoring platform that tracks over 90 million sources and runs $500,000+ for government and institutional clients. The company serves over 500 customers across more than 28 countries from offices located around the world.

California's Delete Act (SB 362) went live January 1, 2026, creating a system where California residents can submit one request that deletes their personal data from all 545+ registered data brokers at once. Non-compliance carries penalties of $200 per day per deletion request, and by August 2026 data brokers will be required to process deletion requests every 45 days. The FTC's Consumer Review Rule, which went into effect in October 2024, adds civil penalties up to $53,088 per violation for fake or manipulated reviews, and the agency sent warning letters to ten companies in December 2025.

In Europe, where EAXR built its expertise, the European Data Protection Board launched a 2025 Coordinated Enforcement Framework specifically targeting Article 17 "Right to Erasure" compliance, with thirty Data Protection Authorities across the continent running coordinated enforcement actions. Google has received almost 5 million Right to Be Forgotten requests since implementation, and total fines have exceeded €6 billion. The combination of enforcement pressure and consumer awareness around data privacy has created both compliance demand and competitive pressure for everyone to start taking reputation management seriously.

In 2025 the online reputation management market hit approximately $6.9 billion, with projections reaching $12-22 billion by 2030-2035 at compound annual growth rates between 11-17%. According to BrightLocal, 96% of consumers at least occasionally read online reviews, 74% check at least two review platforms before making a decision, and 40% won't consider a business with less than a four-star rating. The California Delete Act is expected to accelerate adoption significantly now that 40 million Californians have a one-click mechanism to demand deletion of their data, spreading awareness of reputation management services far beyond the executives and companies that previously used them.

For context on where EAXR sits in the competitive landscape: Reputation.com raised $269 million in private funding including a $150 million Series H from Marlin Equity Partners. Birdeye is private with $93 million in funding and $146 million in revenue serving 80,000 businesses. Both remain private. Meanwhile EAXR, who is the only publicly traded company focused entirely on digital reputation management, sits at a market cap just over $27 million.

According to the company's Q3 report, EAXR posted $946,545 in revenue for the third quarter, up 40% from $675,525 in Q3 2024 with the core removal services segment leading the way, up 50% year-over-year. Gross profit came in at $770,253 on 81% margins, and the company generated $218,186 in net income for the quarter. For the nine-month period, the company swung from an operating loss of $413,368 in 2024 to an operating profit of $101,319 in 2025.

That turnaround traces back to January 2024, when the company restructured its leadership. Mark Corrao joined as CFO with 40 years of public company experience, having founded StrikeForce Technologies and co-founded Advanced Communications Sciences, with prior roles at Merrill Lynch, Spear Leeds & Kellogg, and Greenfield Arbitrage Partners. Eleonora Ramondetti, who has been with EAXR since its founding in 2018 and served as COO, Project Manager, and Communications Specialist, stepped up to CEO. Venkatesh Patrachari, who spent 30 years in IT infrastructure at Microsoft and AT&T, took the Executive Chairman role, and the board was further strengthened with additions who bring Dell Technologies and MetLife backgrounds with them.

Today EAXR sits at a $27 million market cap in a $7 billion industry that's projected to double by 2030. Reputation.com raised $150 million in a single funding round betting on that growth, and that was before US regulators started catching up to Europe. EAXR built its business navigating the European privacy laws that inspired legislation like California's Delete Act and posted 40% revenue growth with 81% gross margins last quarter. As it sits, EAXR is the only publicly traded pure-play in the rapidly growing space, and this is all unfolding just as the regulatory tailwinds are starting to hit.

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