DWAY Is Paving The Path To A NASDAQ-Caliber Platform

When we last wrote about DriveItAway Holdings (OTCID: $DWAY), the Philadelphia-based subscription-to-ownership platform was operating in 21 U.S. markets at a $6 million market cap, with a January roadmap calling for 33 cities by year end. Four months later the company is in 40, the stock has reached a new 52-week high above a dime, and the year-end target got cleared with eight months to spare. Now, with all that momentum behind them, DWAY just made its biggest move yet: DWAY and Stellantis (NYSE: $STLA) mobility subsidiary Free2move unveiled a shared fleet access program at the International Car Rental Show in Grapevine, Texas, a co-developed initiative that generates three separate revenue streams for DWAY on every vehicle it deploys into the Free2move rental network.

DWAY has been the platform layer behind Free2move's North American subscription business since last July, running the subscription and lease-to-own infrastructure for a Stellantis subsidiary that operates 450,000 rental vehicles serving 6 million customers worldwide. Stellantis has told its 2,400 U.S. dealers to deliver 25% sales growth in 2026 after seven consecutive years of decline, and DWAY is the channel that puts Stellantis inventory into rental, subscription, and lease-to-own customer hands without forcing dealers to absorb the floor-plan financing on every unit. Ten months into the partnership, the North American platform has gone from 21 markets to 40 with thousands of active subscribers.

The shared fleet initiative generates three revenue streams on every car for the duration of its working life. DWAY orders the vehicle, places it with an independent rental partner inside the Free2move network for daily-rental income, and flexes the same unit into DWAY's long-term subscription program once a customer signs up to lease toward ownership, with a final buyout closing out the cycle. Initial deployment is 150 or more vehicles per market across more than a dozen major U.S. cities including Los Angeles, San Francisco, Chicago, and Philadelphia, roughly 1,500 cars in the first wave.

Independent rental operators have been squeezed for years between the three majors that hold roughly 94% of U.S. car rental market share and the residual risk they carry on every vehicle they put on the lot. The traditional move to add fleet at scale meant taking on floor-plan debt against the operator's own vehicles, an asset that loses value the entire time it sits on the books, with peak-demand cars sitting idle through slow months and no path to expansion that doesn't load the operator with more of the same. The math runs the same way at every size: Hertz lost $2.9 billion in 2024 when EV residuals collapsed on its Tesla fleet, the same residual exposure every operator in the industry carries on every vehicle, just at the scale of a multi-billion-dollar public company.

The shared fleet program takes all of that off the rental partner's books, which Possumato leaned into at the ICRS unveil: "For the first time, we're offering a solution where operators can add 5, 10, 20, 50 vehicles, or more, with zero fixed cost, zero risk, and immediate revenue potential." The same cars serve a consumer-side demand picture that has been building for years, with new-vehicle transaction prices above $50,000, monthly payments averaging $760, prices climbed 30% since 2020, and Deloitte data showing 44% of Americans would consider giving up vehicle ownership entirely in favor of a subscription model. That demand is already showing up across DWAY's 40-market footprint: "We've had a net-increase in our drivers, our customers, every week so far in 2026," Possumato said last month.

Behind that growth is a board stacked with names who know exactly what they're doing. Menachem Light, the Voyager Global Mobility co-CEO who built Buggy from one vehicle to fourteen thousand globally, chairs the board and personally guaranteed $4 million of DWAY's credit line. Mitch Fadel joined the advisory board in September after scaling Rent-A-Center into Upbound Group (NASDAQ: $UPBD) on the same consumer rent-to-own playbook DWAY is now running at fleet scale. JT Taylor came on in November after four decades building automotive retail investment banking practices at Truist Securities and The Presidio Group, where he ran dealer M&A and capital raises.

CEO John Possumato opened 2026 by telling everyone exactly what DWAY was going to become: a NASDAQ-caliber platform operating in 33 U.S. cities by year end. By March the platform had cleared 40 markets with thousands of subscribers and the stock had set a new 52-week high above the dime. At ICRS Possumato put the largest piece on top: a co-developed fleet program with the world's fourth-largest automaker that flips DWAY's economics from one revenue stream per subscription to three on every vehicle DWAY deploys into the Free2move network. Everything since January has been a step on the path to NASDAQ-caliber, and this latest move is the largest one yet.

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